We all know that direct sales is cyclical. We’ve recently exited the super fruit craze, and are now firmly in the midst of the shake craze, and for good reason.
Shakes can not only help help people lose weight and fight obesity, the #1 health challenge in our country today, but they can also help you feel better, experience optimal health, and even save you money.
So, since everyone claims that their shake is the best, how do you really know whose is really best? Is there a way to objectively determine the answer to this question?
Now before I get into this, of course there are many other variables that determine the success or failure of a company. However, I am sure that you agree that product integrity should be a primary focus of any company that is looking to achieve long term, sustainable results. If not, well then, you’ll figure it out at some point. Just ask the juice companies.
Well, recently, an article came out that proves, beyond a shadow of a doubt, that one source of protein is by far and away the best source of protein, which of course, is the main ingredient in all of the shakes. Some would say that there is another ingredient in shakes, called hype, that hopefully, this article begins to de-construct.
The reason we can share this with such confidence is that the studies covered in this article are the golden standard in science: double-blind, randomized clinical trials.
Since it’s rare to come across studies like this for nutritional products, this is an exciting development in the world of health and wellness.
Here’s a link to the complete article, ‘Dairy, and Especially Whey, are Cardio Friendly Foods’.
Towards the bottom of the article is where it starts to get really juicy so, for your convenience, here it is!
Whey Protein – A Cardio Super Food
Whey protein is a unique cardio friendly food because it concentrates various bioactive substances that reduce inflammation and support weight loss. Whey protein helps improve the metabolic profile and preserve muscle while helping combat obesity. Human studies show that it helps lower triglycerides, cholesterol, and blood pressure.
One study showed that women consuming 60 grams of whey protein per day (20 grams three times per day) for four weeks had a 20 percent reduction in unhealthy liver fat, a 15 percent reduction in triglycerides, and a 7 percent reduction in total cholesterol.
Researchers at Washington State University have shown that whey protein may be an effective treatment for young men and women who are beginning to develop high blood pressure. They consumed 28 grams of whey protein as part of their diet for six weeks. At the end of the study, those who started the study with elevated systolic and diastolic blood pressure had both numbers lowered eight points and had improved arterial circulation. The authors also noted a decrease in total and LDL cholesterol.
A 12 week study with 70 overweight and obese men and women found that supplementing the diet with whey protein lowered triglycerides, LDL cholesterol, and reduced insulin resistance.
Research with postmenopausal women showed that consuming two 25 gram servings of whey protein, one in the morning and one later in the day, helped them maintain muscle and lose more weight compared to consuming an equivalent amount of carbohydrates.
Researchers at the United States Department of Agriculture have published the results of a double-blind, randomized clinical trial showing that whey protein—but not soy protein—is a powerful tool to help weight loss efforts.
The study involved 90 overweight and obese participants who received either 56 grams per day of whey protein, 56 grams per day of soy protein, or 56 grams per day of carbohydrates for 23 weeks. These nutrients were consumed in two smoothie beverages during the day. Other than that, the participants were given no dietary advice and could eat anything else they wanted.
At the end of the study, those consuming whey protein were 4 to 5 pounds lighter, their waistlines were smaller, and their hunger was better under control (lower ghrelin levels). It is rather amazing that such progress could be made even though there was no effort to actually eat better.
Another study shows that whey protein, compared to soy or casein proteins, is a superior metabolic fuel that enhances thermogenesis. Thermogenesis, in response to the diet, shows the calorie burning potential of a type of food. In other words, if you eat the same number of grams of whey protein, soy protein, or casein then your body responds better to whey. Once again, this study showed that whey protein lowered insulin resistance.
One of the unique biologically active compounds in whey protein is lactoferrin, a known anti-inflammatory which, also boosts immunity against infection and cancer. Researchers have been testing lactoferrin to see if it can directly influence metabolism and have found it lacking in overweight people with insulin resistance. Such individuals have higher inflammation that worsens when they eat a high fat meal.
In a double-blind, placebo controlled study individuals with abdominal obesity who took 300 mg of lactoferrin per day for eight weeks had a significant reduction in abdominal fat, body weight, BMI, and hip circumference. Those taking lactoferrin lost 1.79 inches from their waistline, compared to 0.35 inches in the control group.
Collectively, all of these human studies with whey protein show that it is an effective dietary strategy to help improve risk factors associated with cardiovascular disease.
PURAWHEY, the protein we have chosen to use in our Yoli Essential Shake (YES), is biologically active and non-denatured, and as a result, contains more lactoferrin than conventional processed whey, but we’ll save that for another blogpost.
To learn more about YES, as well as our complete Better Body System, that is exploding all across the US, tune in tonight for another live http://BetterBodyWebinar.com.Wednesday March 7th, 2012 Dial (949) 202-4265 Pin 22554# 6PM PDT/ 9PM EDT health and wellness,weight loss,whey protein